Digital strategy

User Experience Design is about designing the bridge between business goals and user needs. Often, for a designer, those business goals life in another dimension.

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During my graduation I found many similarities between good UX Design and successful start-ups that this became the overall theme of my graduation and my further specialisation as a designer.

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When the company I founded grew I started to help other entrepreneurs as a consultant and coach. We became more involved in the business side of the products we were designing and developing, applying this philosophy with succes.

 

Once a year I would offer our design & development services to a promising

start-up for free, with the intent to buy-in when the launched product or service seemed to actually make people happy.

 

Being a partner at several start-ups, the importance of reaching business goals through good design made it a neccesity to have a successfull strategy. Teams were maintained by the product being a succes, so there was an urgency to get it right.

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After doing this for years I started offering Digital Strategy services and since then have done a lot of projects in this capacity, laying out product strategies that reach millions of users.

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